Wining The Digitalization Game Using Fan Engagement As A Platform

 Over the previous few decades, professional sports bodies and clubs' TV rights revenue has skyrocketed to the point that media rights surpassed gate receipts as the primary cash generator in sports in 2018. Sponsorship and merchandising were the third and fourth major revenue streams, driven by the media attention provided by the players/club/sport. Live sports attract the greatest number of viewers for television networks. Can sports organizations be complacent about the media rights revenue stream, with TV broadcasters and distributors relying on sports to keep ratings up?

According to data released by television rating companies, this is not the case. 

The game of digital transformation

Sport is the only sector that is being radically changed by data and digital technologies. With sites like Probellum Boxing for millions of sports enthusiasts worldwide, particularly boxing aficionados, it is on its path to becoming a global social network in its own right. While a huge online following is a fantastic place to start, as internet companies attest, monetizing it is far more difficult. The principles of the digital game go beyond just replacing dwindling TV or stadium audiences with digital and social ones.

Sports like Next Gen Boxing have gotten much money thanks to paying television and cable. However, limiting viewing has alienated the inexperienced fan, and fewer people are now watching and playing conventional sports. Because of this tendency, as well as competition from online entertainment alternatives, the growth of e-sports, and greater outdoor lifestyles, every traditional sport must consider its long-term viability among millennials, generation Z, and parents in generation X. True digital transformation in sports, for instance, Probellum involves all four income sources – broadcast rights, gate revenues, sponsorship, as well as merchandising – and aims to make the experience as simple for all stakeholders as it is in popular digital economy platforms.

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